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This Is How Your Drinking Water Speeds Up Memory Loss By 50%
Scientists at the University of New Mexico just made a shocking discovery:
Inside the water you drink every single day, there are invisible toxic shards silently building up inside your brain…
Strangling your brain cells like a snake…
Crushing the connections that keep your memory sharp…
And speeding up memory loss by 50% every 8 years.
If you want to see what's erasing your memory daily — and stop it before it's too late — you need to check this out now:
FORTY DOLLARS
Here is the arithmetic: on a four-hour shoot, $10 more per hour is $40 more total. That is what I spent forty minutes deciding about.
At my old rate of $25 an hour, forty minutes of my time is worth $16.67. I spent $16.67 of it drafting and redrafting a message about $40. If she had said no, I still would have lost the $16.67 to the deliberation. I would have spent the forty minutes whether she said yes or no.
The first draft was 94 words long. It had the rate, a justification, and a line that said "I hope that works for your budget." The second draft was 41 words with the rate and "let me know." The third had five words: thirty-five dollars an hour.
Three drafts, and the number always came back to thirty-five. Every word I cut was a word I had placed between myself and the send button.
UNDERNEATH
I thought the three sentences were for Nina. They were not. They were for me.
If she had read "better workflow, faster turnaround, Q4 demand" and still said no, I could tell myself she rejected the argument, which is different from rejecting the rate. If I send just the number and she says no, the no lands on me.
That is what the extra sentences in a money message are for. They build a small case so the no lands on the argument instead of landing on me. I have done this with every money ask I typed this year, from invoices to DMs about money owed to a follow-up I rewrote three times before 7 a.m.
Three sentences come up more than any of the others, and they have been running underneath every draft all year.
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"She'll find someone cheaper."
She came back because the photos worked.
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"It's only ten dollars, don't make it weird."
Ten dollars an hour times four Q4 shoots is $160 by January.
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"Be grateful anyone is booking you at all."
I am grateful. And my rate is thirty-five.
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THE VAULT
Twelve lines. Pick yours.
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TO RECEIVE TODAY
I am not going to tell you to raise your rate tonight. I am not going to hand you a script or a dollar figure.
Here is what I noticed on Wednesday morning. The number I sent on Tuesday was not new, because I had been thinking $35 since August, when I finished Nina's fall shoot and realized the four hours had turned into six with editing, file naming, and two reshoots she asked for at the end. I invoiced $100 for those six hours, which comes to $16.67 an hour, less than what I quoted a new client in September for half the work. The rate was already $35 in my head before I opened the DM on Tuesday. I spent two months and forty minutes catching up to a decision I had already made.
You are allowed to send the number you already have. The one sitting in your Notes app or in a draft you started and closed at midnight. You are allowed to send it without the three sentences underneath. You are allowed to send it to someone who will reply in ninety seconds and never ask for the justification.
| Open the door. Expect more. Let it find you. |
Keep the door open,
MONEY MAGNET
P.S. I counted my sent rate messages this year and found eleven. Three were higher than the one before. One was lower, for a girl I have known since tenth grade. I still charge her $25 and I have not figured out how to change it.
